About WSGC Radio
105.3 WSGC(FM) : We Serve Granite Country 105.3 WSGC is the community radio voice for Elbert and Wilkes counties in an area of northeastern Georgia which we call “Granite Country.” There are very few areas where
105.3 WSGC(FM) : We Serve Granite Country
105.3 WSGC is the community radio voice for Elbert and Wilkes counties in an area of
northeastern Georgia which we call “Granite Country.” There are very few areas where
the local radio station dominates radio listenership and 105.3 WSGC is fortunate to be
among this unique group of radio stations. 105.3 WSGC provides a full-service format
that focuses on local news, sports, weather, community events and local involvement. It’s
a unique relationship that dates back to 1947 when sister station WSGC (AM) began
broadcasting in Elberton. Broadcasting 24 hours a day, 7 days a week from the tallest
broadcast tower in the Georgia-Carolina region, 105.3 WSGC provides primary signal
coverage to Elbert, Wilkes, Oglethorpe, Madison and Lincoln counties in Georgia ; and
Abbeville and McCormick counties in South Carolina. Included in this area are the
world’s largest deposits of granite used for construction and monument manufacturing
and the heavily visited Lake Russell and Lake Thurmond recreation areas. 105.3 WSGC-
We Serve Granite Country.
PROGRAMMING
105.3 WSGC format consists of heavy local news and information focused on the
residents of Elbert County. The emphasis is always LOCAL.
ABC News is heard at the top of every hour. Local News is heard throughout the
broadcast day with expanded newscasts at 6:30,7:00, 7:30 and 8:05 a.m.; 12:05 and 5:05 p.m.
Monday-Friday.
Local Obituaries are broadcasts at 8:05 a.m., 12:30 and 5:05 p.m.
Sports is heard at 6:30a.m.; 7:30a.m. M-F.
105.3 WSGC broadcasts community information hourly on its Community Calendar
feature. Local birthdays are broadcast at 7:45 a.m.
105.3 WSGC’s popular classified ads program, Swap Shop, featuring local callers, airs
from 8:30-9a.m. M-F.
105.3 WSGC local weather forecasts are heard not less than twice hourly. When severe
weather happens, local residents know to turn to 105.3 WSGC for emergency
information. For the latest weather information, the station maintains direct electronic
connections to the National Weather Service offices in Atlanta and Greenville-
Spartanburg, SC.
105.3 WSGC broadcasts a full schedule of Elbert County Blue Devils High School
sports.
The 105.3 WSGC target audience is 25 years plus, but 105.3 WSGC is the community
radio station and its programming appeals to everyone. 105.3 WSGC always ranks #1 in
Nielsen's Elbert County ratings and draws bonus audience in Wilkes, Oglethorpe, Hart
and Lincoln Counties in Georgia plus Abbeville County, South Carolina. Its share of the
local radio audience is one of the highest audience ratings share of any Georgia and
South Carolina radio station.
Music
As a mass-appeal community voice, 105.3 WSGC features modern country music
blended with hit songs of the past twenty years. Since audience ratings of the local have
been taken, country music has by far been the top choice of area radio listeners. 105.3
WSGC’s country music format coupled with all its local community features makes it a
big hit with listeners and advertisers.
Coverage
105.3 WSGC broadcasts as a Class A FM radio station with 6000 watts from the top of
the tallest tower in this region located near the Elbert-Wilkes County line off Highway
17. This strategic location provides primary coverage to Wilkes, Elbert, Madison,
Oglethorpe and Lincoln counties in Georgia; Abbeville and McCormick counties in
neighboring South Carolina. Our big regional crystal clear FM stereo signal also reaches
portions of Hart, McDuffie, Taliaferro and Columbia counties in Georgia; Anderson and
Greenwood counties in South Carolina.
